JAGUAR MODEL YEAR + REBRAND LAUNCH
Ask. Jaguar wanted to reach a younger demographic, without putting off their tried and true brand loyalists. How Alive Are You? That was the question Jaguar asked for the launch of their 2012 model year.
Methodology. Energize the brand with a new visual style and voice that captures the spirit of being alive.
Results. Conveyed the luxury, personality, heritage and innovation of Jaguar with a renewed energy, focused on behind the scenes interviews, insights into their design methodology and invitations to their Performance Academy Driving events.
